SEO might sound like just another marketing buzzword, but it's a lot more than that. It's not just about stuffing keywords into your content and hoping for the best. It's a lot more strategic and complex.
Below is a simple guide to the basics of SEO, and some free tools that you should be using.
What is SEO, and why does it matter?
SEO stands for Search Engine Optimisation and is essentially the process of improving the visibility of your website or page in a search engine.
As a business or a website owner - this is likely interesting to you. Leveraging your SEO will help you drive more traffic to your site, which can turn into meaningful leads and sales.
The vast majority of companies can benefit from using SEO as millions of people search for keywords every day. Traffic is a powerful tool for any business, especially if it's targeted and specific.
Which SEO techniques work?
It's important to note that, regardless of which search engine you use, the search results will always change. So, what works?
Search engine algorithms are complex, but these are the few things they generally look for:
high-quality and relevant information
keywords in the content
outbound and inbound links
how people engage with your site
fast loading speed
Of course, it’s best to get a content strategist to tailor and optimise your content for SEO. Many big and small businesses are doing very well with their SEO strategy, but if you’re taking a DIY approach to SEO, there are some easy and free SEO tools to start off with.
What are the best free SEO tools?
We filtered through hundreds of free SEO tools to find the best and most helpful ones for small businesses.
As we know, every content SEO strategy begins with keyword research, and this free tool proves to be very useful. This software works to find missing keyword data - helping you to convert keywords into conversion. Remember ‘keyword stuffing’ can have adverse effects, so use them strategically.
This is a log analysis tool, which provides you with real-time analysis and page categorisation. Many experts recommend this nifty tool.
Answer the Public
Millions of people type questions into search engines every day. They want an answer to simple questions. Answer the Public compiles an extensive list of questions from the keywords you provide.
This highly accurate link index and backlink checker makes it one of the most popular pieces of software in its category. With a free account, you're slightly limited, but it's still a fantastic tool.
This is a data mining tool that offers a wide range of SEO help. Some of its features are competitive analysis and tool reports, making it easy and simple to track your competition.
Of course, SEMrush has to be on the list. It's an all-in-one SEO tool, which is by far the most popular and well-known among SEO specialists and beginners. As a free user, you can only use this tool on a single website.
Remember, content strategists are professionals at SEO, with years of experience behind them. If you find your ranking or traffic isn't improving, contact us at firstname.lastname@example.org to optimise your strategy specifically for the market you’re targeting.