Choosing the Right Keywords For Your SEO Strategy


If you have ever wanted to build an online presence, you will come to this realisation very quickly - you need a website. Once you have created a website, you will soon come to another realisation - you need traffic, fast.


In this blog, we will cover 3 things:

  1. Where to learn SEO as a beginner?

  2. What are the common keyword types for SEO?

  3. How to choose the right keywords for your SEO strategy?


First of all, what is SEO?


Search engine optimisation (SEO) is a digital marketing strategy used to drive organic, quality traffic to your website. SEO improves your website’s ranking in search engines like Google, thus exposing your products and services to a massive crowd of ready-to-buy customers.


Where to learn SEO as a beginner?


If you are just starting to learn SEO as a beginner, there are two great learning platforms you need to look at - Udemy and Skillshare. With these platforms, you can practically learn anything. You can learn the SEO lingo, how search engine algorithms work, and what keyword types you need to build a successful SEO strategy.


What are the common keyword types for SEO?


Before we do any keyword research, we need to know at least the common keyword types. In a nutshell, you can classify keywords in three categories. Head keywords are one or two phrase words with high search volume. Body keywords are between two and four phrase words with medium volume traffic, not too low and not too high. Long-tail keywords are phrases with four or more words. Most online search volume contains long-tail keywords.


For example, ‘dog food’ is a head keyword phrase, ‘dog food brands’ is a body keyword phrase and ‘dog food brands to avoid’ is a long-tail keyword phrase.

If you take one or two courses from Udemy or Skillshare, you will learn even more advanced phrases and components of keyword research.


How to choose the right keywords for your SEO strategy?


When looking for the right keywords, there are three main criteria you have to consider - relevance, search volume and difficulty. Relevance means whether the keyword you choose is relevant to your business or brand. The more relevant your keyword is to your brand, the easier it is for customers to find you. Search volume is the number of searches for a keyword in a given timeframe. The higher the keyword search volume, the greater the chance for a keyword to drive traffic to your website. Difficulty means choosing the right long-tail keywords with low competition and higher conversion rates.


What tools to use for keyword search?


You don’t need to spend a lot on expensive SEO tools if you are just starting out. Just give it a good think or try brainstorming once in a while to come up with unique keywords ideas, and use free tools such as Google Keyword Planner, Keyword Shitter and UberSuggest to help with your search.


Find out more about free SEO tools.


Do you need SEO for your business?


Whether you own a small business or a large corporation, you need SEO and relevant content to stay competitive in this ever-growing online ecosystem we call the internet. If you are considering using a content writing service for your business or want to learn more about our writing solutions for businesses like yours, feel free to contact us at info@contextual.asia.



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